ndividual boutiques wish to take advantage of the windfall from the Montreal Grand Prix, including a luxury clothing store on Peel Street which has for years attracted leading figures from the world of sport, business and politics during the Grand Prix.

The two owners of the L’Uomo boutique for 35 years, Paul Teboul and Albert Cohen, agreed on Monday to open the boutique’s guestbook for us, a true history book.

It spans dozens and dozens of pages. Canadian and Quebec prime ministers, North American and European sports stars, UN diplomats, Italian fashion designers, a billionaire, renowned artists from Quebec and elsewhere, a large number of famous people appear in this book.

Very high-end

You will not easily find the price tags on these Kiton, Borrelli or Loro Piana brand clothes in this store.

“Price is not an issue for our customers. They come to choose the color of the jacket,” explains Mr. Teboul, emphasizing the high quality of the clothes sold. Most are handmade.

“It goes from business class to private jet,” he illustrates. From a few thousand to a few tens of thousands of dollars.

He shows us John Lobb shoes, still made today by artisans in England.

For years, the L’Uomo boutique dressed the entire Ferrari team during the Grand Prix. This was before L’Uomo’s Italian partner was sold to Chinese interests.

According to the two owners, it would be wrong to believe that there is no money here, especially during the Grand Prix.

“There is a lot more money than we think,” Albert Cohen tells us. Unfortunately, according to him, this wealth is increasingly concentrated.